For nearly 250 years, USPS has built a legacy based on service, authenticity, and dedication. But the lack of a brand guidelines website was slowly chipping away at the brand integrity—diminishing the value of their unique story. I named the site and wrote the web copy for Brand Connect—a centralized source of truth that communicates the USPS brand story for all stakeholders.
Brand Connect is a knowledge and resource center where USPS employees and partners can access the brand’s story, guidelines, and assets to ensure a consistent brand experience is maintained across the organization.
For over two centuries, USPS has represented and delivered to all Americans. So it was important that the messaging communicate respect for the brand that keeps that dedicated spirit alive. Brand Connect is where you’ll find everything you need to know about the USPS brand.