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USPS Connect Product Naming + Launch Video

As businesses grow and demand increases, finding a scalable solution to ship more orders becomes more challenging. So USPS offered to help businesses extend their delivery footprint—by leveraging theirs. I created the name for this new suite of solutions that helps position USPS as a competitive industry player.

I wrote the script for the launch video that helped build awareness around the new offering. With USPS Connect, businesses can ship confidently—whether it’s Cyber Monday, or just Monday.